NAACP Resolves Lawsuit With The Adam’s Mark Hotel Chain Announces End Of Its Economic Boycotts

On December 3rd, Kweisi Mfume, President & CEO, National Association for the Advancement of Colored People (NAACP), announced the resolution of a lawsuit against the Adam's Mark Hotel in Daytona Beach, Florida relating to Black College Reunion 1999. The settlement agreed to by the parties provides for monetary relief for the five individual plaintiffs, the creation of a settlement fund to be administered by the State of Florida to provide compensation for guests of the hotel during the weekend of April 9 -11, 1999 and payments to the four historically Black colleges and universities in Florida.

Mfume said: "I am encouraged that the Adam's Mark has stepped forward to do the right thing to resolve this matter. This settlement came about after the Adam's Mark Hotel agreed to resolve the claims of the plaintiffs and other hotel guests. With the dispute resolved and our concerns having been met, it is appropriate for the NAACP economic boycott of the Adam's Mark hotel chain to end."

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