Sierra Club Announces Anti-TPP Digital Ad Buy #TPP

As the world world prepared for the historic Paris Climate Agreement to enter into force, the Sierra Club announced the launch of a national five-figure “#ToxicTrade” digital ad buy which hits the Trans-Pacific Partnership, or TPP, as “a disaster for our air, water, and climate.” The ads will run for three weeks, from coast to coast, in states from Massachusetts to Washington.

“As extreme weather intensifies and soaring temperatures set new records, the urgent need for climate action becomes more real. Unfortunately, the toxic Trans-Pacific Partnership threatens climate action and environmental protection and must be stopped,” said Ilana Solomon, director of the Sierra Club’s Responsible Trade Program. “We’re spreading the message that toxic corporate trade has no place in our clean energy economy. The time is now to stop the TPP and build a new model of trade that protects communities and the climate.”

This campaign follows the Sierra Club’s release of its #ToxicTrade map, the first comprehensive look at the fossil fuel projects that would gain new protections under the TPP and TTIP, a proposed trade deal between the U.S. and the European Union. The map plots more than 400 polluting projects across 48 states, each of which is owned or operated by a multinational corporation that could sue the U.S. government in private tribunals over new climate and environmental protections if Congress were to pass the TPP and TTIP. The Sierra Club will continue to educate and mobilize its 2.4 million members and supporters about the threats of the toxic TPP.

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