Over the last decade, the doctor-patient relationship roles have changed dramatically in the U.S. Traditionally, a patient would visit a doctor with an ailment, the doctor would diagnose the ailment, and the best known remedy would be prescribed. But now, pharmaceutical companies have discovered how to bypass this system by convincing patients to demand specific brand name drugs that they've seen advertised over and over again on TV and in magazines and newspapers.
Recent studies show drug companies now spend a record $3 billion on direct advertising to consumers. A 60-second commercial slot on TV can tell a viewer what's wrong with them and what drug will fix them. And it works… the advertising, that is. Recently released marketing statistics show that each year, prescriptions for the 50 most heavily advertised drugs rise six times faster than prescriptions for all other drugs. Unfortunately, the side effects of these same prescription drugs kill over 100,000 Americans every year.
http://www.organicconsumers.org/Politics/drugcon091605.cfm
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