Campbell’s Will Label GMOs—and the Sky Will Not Fall

Monsanto and the Grocery Manufacturers Association (GMA) have long defended their die-hard positions against mandatory GMO labeling laws, often by feigning concern for the financial impact labeling laws would have on consumers. Labeling will be costly for manufacturers, who will pass those costs on to consumers, our opponents consistently argue, despite studies suggesting otherwise.

As if concern for consumers’ wallets had anything to do with Big Food’s determination to deceive.

So the first question we asked the Campbell Soup Co. (NYSE: CPB) last week, following the announcement  that Campbell’s will label all of its products that contain GMOs, was this: Will you charge more for these products after you label them?

No, the company said.

Campbell’s is the first major food company to break ranks with the biotech and food industries on the issue of mandatory labeling of GMOs.  We don’t yet know how the decision will play out over time.

But this much we know: The sky will not fall.