Food Companies Plan to Label GMOs—but Is There More to the Story?

The world’s largest food corporations have spent hundreds of millions of dollars (some of it illegally) to avoid being required to label the genetically engineered ingredients in their products.

But with the July 1 deadline for complying with Vermont’s GMO labeling law on the horizon, a handful of the largest multinational food corporations have announced they will now label GMOs—not solely because they will be forced to, but because as General Mills claims they believe “you should know what’s in your food and how we make ours.”

Have consumers won the GMO labeling battle? Have these food companies that so fiercely fought to keep labels off their products really split with the Grocery Manufacturers Association (GMA), the multi-billion-dollar lobbying group that is still trying to overturn Vermont’s law in the courts, and preempt it in Congress?

Or is there something more to these recent announcements than just the need to comply with Vermont’s law? As in, a strategy to lull consumers into complacency, while at the same time forcing Congress to give food companies what they’ve wanted all along—a free pass on labeling?