Just like everything in U.S. politics, ballot initiatives have a price tag.
According to the Ballot Initiative Strategy Center:
* “The chances of victory are directly correlated with the amount of money raised and are almost always proportional to the amount of money the opposition spends.”
* “Successful initiatives tend to outraise and outspend their opposition. There are exceptions to this rule, but, by and large, if the opposition spends significantly more than the proponents, they are almost guaranteed to win.”
* “Initiatives are costly, both in terms of human resources and real dollars. Campaigns can cost anywhere from $100,000 to $160 million depending on the state, the issue and opposition.”
* “People power is equally important to factor in. Particularly for Citizen-based ballot initiative efforts, it is imperative to have people on the ground across the state that are connected and invested in the initiative.”
What you can do:
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