Eco-conscious consumers are increasingly suffering ethical short-circuits while shopping. Yes, those organic crackers were made from organic wheat that was not doused with synthetic pesticides or fertilizers. Good for the environment and worth the extra cost? Yes… But what about the packaging? Neatly lined up in a plastic tray that's shrinkwrapped in more plastic and then swaddled up in a sealed plastic bag, these "organic" crackers suddenly lose their environmental edge. So what's a consumer to do? Well, if you're from the UK, things are looking up. This week, the British Government announced a new funding program that will reduce waste from packaging of organic products and create new guidelines wherein producers seeking organic certification must also meet stringent packaging waste standards. For organic consumers outside of the UK, the OCA recommends choosing organic products with minimal and/or recycled packaging.
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