HRC congratulated Colorado’s U.S. Senator Michael Bennet on his re-election campaign victory.
“Congratulations to U.S. Senator Michael Bennet on his important victory tonight,” said HRC President Chad Griffin. “Senator Bennet is a champion for LGBTQ equality, and his return to the U.S. Senate is crucial in our efforts to pass the Equality Act so that everyone can live free from fear of discrimination. We look forward to working with him in the U.S. Senate to move equality forward.”
In 2016, HRC launched TurnOUT, its most robust get-out-the-vote effort in its more than 35-year history. This year, HRC developed an “Equality Voter Model” that gave the organization the tools needed to reach beyond HRC’s 1.5 million members and supporters to target pro-equality voters in crucial races and key battleground states across the nation. The dynamic new model used years of polling conducted for HRC, public voter files, and available data on voters not yet affiliated with the organization but who have demonstrated an openness to creating a more equal and fair society. HRC’s historic effort also included deploying more than 100 staff members to races across the country, mobilizing our volunteers to commit more than 50,000 hours contacting voters and fundraising for candidates, launching an unprecedented persuasive advertising campaign, and harnessing the power of social media like never before.
There are nearly 134,400 LGBTQ voters in Colorado, and HRC communicated to thousands of members and supporters about the need to #turnOUT and support pro-equality candidates up and down the ballot. In addition to HRC President Chad Griffin personally campaigning in the state along with other HRC staff on the ground, the organization mobilized members and supporters in Colorado by email, text message, and social media, encouraging them to turn out and vote for pro-equality candidates.
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