In time to kick-off of the holiday shopping season, the Human Rights Campaign, the nation's largest gay, lesbian, bisexual and transgender (LGBT) civil rights organization, today released a guide to hundreds of popular American brands rated on businesses' treatment of LGBT employees. "Buying for Equality 2010" divides businesses and their consumer products into red, yellow and green categories based on their score on the HRC Foundation's Corporate Equality Index, a nationally recognized benchmark of LGBT inclusion. The guide is available for download and viewing online at http://www.HRC.org/BuyersGuide.
"Congress is currently considering the Employment Non-Discrimination Act, a critical piece of workplace legislation that will include our community. Until all LGBT Americans get fair treatment in the workplace, we must support businesses that support us," said Human Rights Campaign President Joe Solmonese. "By purchasing products from businesses that support LGBT equality, shoppers send a clear message to businesses that their support, or lack thereof, will directly impact their bottom line."
The LGBT community is estimated to have $712 billion in buying power this year, according to research by Witeck-Combs Communications and Marketresearch.com. A recent study by Witeck-Combs/Harris Interactive also found that 78 percent of LGBT people are extremely or very likely to consider brands that are known to provide equal workplace benefits for their employees, including LGBT workers.
"From determining which car to purchase, to the right holiday gift for the kids, to everyday grocery shopping, this guide harnesses the power of equality-minded shoppers. At this moment it's critically important that businesses hear that their customers support businesses that support us," said Solmonese.
Fair-minded consumers are encouraged to write to businesses to either thank them for their support, ask them revise their policies, or encourage them to participate in the Corporate Equality Index. More information can be found at http://www.HRC.org/ConsumerAdvocacy.
This is the fifth year the Human Rights Campaign has published Buying for Equality. The guide has been viewed and downloaded more than 300,000 times at http://www.HRC.org/BuyersGuide.
Additional background information on "Buying for Equality 2010":
Buying for Equality is an annual publication of the Human Rights Campaign Foundation that directs consumers to support fair-minded businesses through their purchasing decisions. The guide draws comparisons between products, services and retail outlets that consumers use on a daily basis. The ratings are based upon the HRC Foundation's Corporate Equality Index which, this year, rated a record 305 at 100 percent. The CEI is the foremost method for businesses to evaluate their diversity and inclusion efforts toward recruiting and retaining LGBT employees, customers and investors
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